Jasper Colin

Simplifying Complex

B2B Decisions

with Mixed Method Research and Analytics

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Gaming

Kelly Clausen- Senior Director of Marketing- Ubisoft highlights gaming in-app experiences.

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Healthcare

James W- Principal WCG on patient experiences in healthcare

Automotive

Lars Pauly- Auto Sales Expert on Western OEMs and Chinese competitors

CPG

Voice of Customer- EV Adoption

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Automotive

Minimalism Trends in Automotive

Gaming

UX research findings for Gaming Platforms

Capability

B2B Insights at scale- backed by decades of expertise

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Jasper Colin at CRC- Catch us Live!

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Dance beats to beat the heat..

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From Data to Decision

Every impactful business decision starts with one thing- the right data. We provide high-quality, multi-source data that reflects real market conditions and evolving customer expectations- ensuring your decisions are grounded, not assumptions.

  • B2B Quantitative Research

    We design and execute quantitative research surveys for B2B decision-makers, targeting senior executives and influencers across relevant industries.

  • B2B Qualitative Research & Deep Dives

    Our expert moderators conduct in-depth B2B interviews and focus groups uncovering motivations, unmet needs, and emotional drivers.

  • Sales & CRM Data Integration

    We analyze CRM data and historical sales trends to examine conversion patterns, customer lifecycle staged, and engagement metrics- using predictive analytics and B2B sales intelligence to identify friction, upsell opportunities, and loyalty drivers.

  • Usage & Digital Behavior Tracking

    We use real-time analytics and telemetry insights to understand how digital products are experienced. Our analysis reveals engagement patterns and highlights areas for UX optimization- helping businesses enhance product performance and user satisfaction.

  • Customer Feedback & Sentiment Analysis

    We employ customer feedback analysis, conduct sentiment tracking to monitor satisfaction and expectations, equipping you with insights that improve your offerings and inform enterprise strategy.

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We specialize in converting complex data into strategic insights, powerful narratives, predictive models, enabling organizations to anticipate trends, uncover opportunities, and act with confidence

  • Data Cleansing & Statistical Rigor

    We apply data analytics techniques to clean, validate, and normalize your datasets- providing a trustworthy foundation for business intelligence services and B2B statistical analysis. This forms the base layer for robust insight generation.

  • Advanced Survey Analytics & Decision Modeling

    Our survey analytics for B2B customer insights utilize
    • Conjoint and MaxDiff analysis to determine customer priorities and trade-offs.
    • Regression and factor analysis to reveal satisfaction and churn drivers.
    • Cluster analysis techniques to enable meaningful B2B segmentation and persona development.
  • Sentiment, Text & Voice Analytics

    Through B2B sentiment and text analytics, we decode unstructured feedback- be it from call transcripts, surveys, or social platforms. We utilize NLP (Natural Language Processing) to mine unstructured data such as customer reviews, call transcripts, and social media mentions.

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The final stage focuses on translating insights into strategic decisions aligned with overarching business objectives

  • Executive Decision Insights

    We empower enterprise leaders with high-impact intelligence to clarify the way forward- uncovering critical needs, business priorities, and the strategic drivers behind key decisions.

  • B2B Customer Journey Mapping

    Gain a complete view of the B2B lifecycle by mapping the end-to-end journey- to understand critical touchpoints, emotional drivers, and gaps that impact the experience.

  • B2B Market Landscape & Product Insights

    Stay ahead of market shifts with competitive intelligence, product performance analytics, and industry trend assessments- empowering strategic decisions in a fast-evolving B2B environment.

  • B2B Segmentation & Targeting

    We design robust, data-driven segmentation frameworks that uncover distinct customer cohorts- helping B2B organizations to align offerings and optimize market focus.

  • B2B Brand Equity and Positioning Product-Market Fit Analytics

    Assess brand strength, market perception, and messaging effectiveness- paired with in-depth product-market fit research to validate new offerings and guide product strategy.

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Our

B2B Insights
Framework

Our B2B Insights Framework is specifically designed to decode enterprise decision-making across a complex B2B environment. It delivers clear, actionable intelligence to support sales, marketing, and strategy efforts. By analyzing executive behavior and targeted market segments, we generate data-driven insights that guide B2B branding, product strategy, and market positioning.This framework is designed for high-value opportunity analysis - from broader category-level insights to business-critical strategies that influence brand, product, customer, and competitor dynamics at the enterprise level.

Explore Our Expertise

Empowering B2B organizations with actionable insights, data-driven strategies, and tailored solutions.

Featured
Case Studies

Retail

Uncovering the procurement practices, pain points, and unmet needs of SMEs

Manufacturing

Enhancing Roofing Component Offerings

Supply Chain

Qualitative deep dive seeking insights faced by Small and Medium Businesses (SMBs)

Healthcare

Health Policy Influencer Message Testing